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Australian Cultural Events 2023

Australia is the stage for some of the biggest and best cultural events in the world. From Vivid Sydney to Mardi Gras, or cultural festivals such as dance and music concerts, and celebrations, there is no shortage of exciting cultural events to participate in and get your brand in front of thousands of potential customers. 

Did you know that certain cultural events can take off your brand? Statistics reveal that over 83% of Australians attend events, which is a very impressive number of people. The Sydney New Year's Eve is a perfect example: it’s one of the biggest new year events in the world, but it has become more than just a celebration. It’s also a business opportunity for those who want to increase raise brand awareness year after by year.

Here we compiled a list of some of the most important events happening in 2023. Perfect for promo and marketing purposes!

Australian Cultural Events 2023

Australia Day Festival

Australia Day is the official national day of Australia. This day is marked by celebrations across many capital cities and other communities. This means people from all over Australia get together to celebrate, which is a perfect day to crown your business brand.

From many flags to come in handy, and many promotional products to wear, like bucket hats, sunglasses and silicone wristbands, there are always great items to celebrate Australia Day at Everything Branded. Get ready to feel proud of our beautiful country with these giveaways!

Date of event: Australia Day Celebration 26 of January 2023!

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Australia Day Festival

Sydney WorldPride 2023 - Mardi Gras

Sydney WorldPride is the world’s biggest and most inclusive annual Pride festival, with 500,000 participants and people from the LGBTQ+ community from around the world. This is the perfect opportunity for your brand to be seen by millions of potential customers and reach your target audience.

So, if you want to embrace diversity and champion inclusion, this is your chance. Giveaways like wristbands, lanyards, hand fans or sunglasses will not only give people to attend this event, but they can also wear them around as part of their identity and reflect a positive brand image to those around them. Needs more promotional items? We have a rainbow of products to cover your promotion.

Date of event: Sydney WorldPride from 17 February to 5 March 2023!

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Sydney WorldPride 2023 - Mardi Gras

Adelaide Fringe Festival

Adelaide Fringe Festival is a celebration of the arts from locals and visitors alike. It is the largest festival in South Australia, attracting thousands of people to Adelaide every year.

If you've been attending an Adelaide Fringe Festival in the summertime, you know how hot can be. To relieve the heat, there is nothing more refreshing than portable fans, hand fans, thermos mugs and stubby coolers in hands. These promotional products are fantastic to keep you cool throughout the event.

Date of event: Adelaide Fringe Festival from 17 February to 19 March 2023!

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Adelaide Fringe Festival

Byron Bay Bluesfest

The Bluesfest festival is an annual celebration of music on the Easter long weekend. It showcases music from around the world, as well as Australian acts including some top local artists. Considered the premier Australian music festival with a significant cultural and economic impact on Byron Bay and the North Coast region of NSW. Undoubtedly, the Byron Bay Bluesfest is a great event to promote your business.

If you love the outdoors and you love music festivals, then you'll need some good gear. Explore our range of promotional products from camping chairs, drawstring bags and water bottles, and of course, apparel is incredible merchandise to gain exposure to new customers.

Date of event: Byron Bay Bluesfest from 5 to 10 April 2023!

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Byron Bay Bluesfest

Australian Anzac Day

Anzac Day is an important day for Australians to remember the service and sacrifice of thousands of Australians in war. So, what better way to show pride in our nation and respect than to giveaway promotional items?

On Anzac Day, we will be offering affordable items that recognize our nation's heroes and give your customers a way to show their appreciation! Our range of products includes flags, pens and keyrings that can be branded with a message of honour, courage and bravery. Browse our range and order today!

Date of event: Australian Anzac Day 25 April 2023!

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Australian Anzac Day

Handa Opera on Sydney Harbour

Handa Opera on Sydney Harbour is a truly unique and spectacular experience that draws audiences from around Australia to enjoy the world’s finest performers. Known as an event outdoor, with 3,000 seats and recognised with the best views ever seen, this open-air show is the perfect occasion to enhance your marketing and create an unforgettable brand experience for new customers.

For this event, promotional products such as tote bags, reusable cups, and foldable fans will be a hit for visitors alike while enjoying their favourite music - make sure you have hand sanitisers on site too, they're a must-have item at any event! For more promotional merch ideas, browse our page. All products here can be custom branded with your logo.

Date of event: Handa Opera on Sydney Harbour from 24 March to 23 Abril 2023!

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Handa Opera on Sydney Harbour

Tasting Australia

Tasting Australia is a showcase of Australian food, wine and beer. Provides a unique opportunity for consumers to experience what makes Australia such a great food destination. Chefs come together to share their culinary skills and knowledge, with expert winemakers and beer-makers guiding you through the food, wine and beer pairings.

Whether you work in the catering service or food industry, this gastronomic festival will be a paradise for wine lovers to toast the success of your brand. Some of our favourite promotional product ideas for drinkware include a variety of glasses like wine and beer, also branded giveaways such as bottle openers, chopping boards and many more. For beverage promotional ideas, explore our page.

Date of event: Tasting Australia from 18 Abril to 7 May 2023!

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Tasting Australia

Vivid Sydney Festival

Vivid Sydney is an annual celebration of light, music and technology, bringing together some of the world's best artists and performers and showcasing them in the spectacular city of Sydney. It's a brilliant event for building brand awareness in an eye-popping environment.

So, if you want to make sure your company logo that will stand out enough, branded products like torch keyrings, power banks, USBs, and tech items make a fantastic giveaway for your guests. And don't forget branded light boxes, they are a led gift item that can help your guests remember your event.

Date of event: Vivid Sydney from 26 May to 17 June 2023!

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Vivid Sydney Festival

Splendour in the Grass

Splendour in the Grass is an annual Australian music festival. Easily one of the biggest festivals in Australia, attracting thousands of people each year looking to listen to their favourite bands. 

To highlight your business logo or sponsorship — promotional giveaways such as tumblers, open bottle keyrings, power banks and raincoats will be useful for festivalgoers. So, if you wanna turn up your brand fame, these items will promote your brand and create buzz around the event.

Date of event: Splendour in the Grass 2023!

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Splendour in the Grass

FAQS - Frequently Asked Questions

  • Events not only are important to increase brand awareness, but they also add value to a company's identity. In a world of constant advertising, your brand needs to stand out from the crowd and be memorable, so, promoting your brand through promotional products at these events is an ideal way to grab the attention of potential customers. For example, if you sponsoring a music festival can boost recognition by promoting an image of your event with some promotional items like keyrings, power banks, caps and hats, clothing or toys.

  • Cultural and community events, festivals, food and drinks and celebrations are crucial to the exposure of your brand and business. Don’t miss out on the biggest events in Australia, they are very impactful! If wanna interested to see the major sporting events in Australia, visit our page here.

  • To make your business noticed at events, you need promo products that are handy, attractive and responsibly made. If you want to grab the attention of your audience when they take a sip from their water bottle or coffee mug, then choose from our wide range of promotional mugs and promotional bottles.

  • Promotional merchandise such as stubby coolers, camping chairs, and bottle opener keychains are all useful during festivals and events. They help you promote your brand, and also provide some practical functionality for those who attend to use at your event.

  • If you're thinking of selling at festival events, here are some promotional ideas for festival-goers may need at the event:

    • Promotional Sunglasses
    • Branded Sunscreens
    • Printed Rain Ponchos
    • Custom Umbrellas
    • Printed Apparel
    • Branded Phone Accessories

    If you still have questions about what promotional products are most suitable for your event, we invite you to get in touch with our team. EverythingBranded provides many personalised products and giveaways to make your marketing campaigns successful at events, festivals and fairs.

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