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Australian Sporting Events 2023

Australian sports fans are more valuable than ever before. It has been estimated that 90% of Australians have an interest in sports, followed being football (soccer), cricket and basketball. This means a huge brand opportunity for businesses to attract and engage with new clients, and also generate brand awareness. In an increasingly competitive market, promoting your business at the biggest events in Australia – no doubt – gives your brand an edge.

If you don't know which sporting events exactly are worth investing in, then this article is for you. This page outlines the major sporting events that will surely boost your business and make your brand stand out from the rest.

From the sporting action of the Australian Open and the FIFA Women’s World Cup to The Rugby BledisloeCup and other world-class events just around the corner –  We have selected the most crucial sports for your business to take full advantage of in 2023 – then make sure you keep an eye out for the upcoming events.

Australian Sporting Events 2023

The Australian Open - Tennis Tournament

The Australian Open is the first of four tennis majors on the calendar, and it's traditionally a big event for tennis fans. It's a great opportunity to build brand awareness for your business. Whether you're attending the event or just keen to support Australia's number one sport, we have huge promotional tennis products for you. Our range includes everything from sportswear, t-shirts and sun visors to branded tennis balls, foldable water bottles and portable tennis sets. We also offer golf ball markers, so you can custom print your logo.

Date of event: Tennis tournament in Australia from 16 to 29 January 2023!

The Australian Open - Tennis Tournament

World Athletics Cross Country Championships

The Word Athletics Cross Country Championships will take place in February 2023, attracting hundreds of runners and mass participation races to Bathursts. So, what better way to motivate the runners through the final miles than some promotional items?

During these three days of the event, marathon runners are going to need a lot of encouragement to keep them going, and items like running belts, sunglasses, armband phone holders and headbands are perfect to help them keep pace and take on the next challenge. Order today sports merchandise items in bulk with your printed logo!

Date of event: Word Athletics Cross Country Championship from 18 February 2023!

World Athletics Cross Country Championships

Australian Surf Life Saving Championships

The Australian Surf Life Saving Championships (ASLS Championships) is an annual surf event that brings together 6,000 competitors, 314 surf club members and more than 480 beach and ocean events.

Because surfing is such a lifestyle Aussie sport, we're committed to providing the best surf promotional merchandise, like promotional sunglasses, water bottles, and beach towels that can be printed with your corporate logo and used on the beach and beyond. Get your company onto the waves with our promotional product online today!

Date of event: Australian Surf Life Saving Championships from March 25 to Abril 2, 2023!

Australian Surf Life Saving Championships

Australian Grand Prix

The Australian Grand Prix is one of the world's most prestigious motor races – arguably the biggest automotive race. Racing teams and drivers from around the world participate in this Grand Prix event, attracting over 100,000 visitors and thousands more people who come to enjoy the spectacle of Formula 1 racing. With a huge audience in the automotive industry, what better way to accelerate your brand awareness than formula 1?

Our range of merchandise such as promotional caps, leather keyrings, and car air fresheners is perfect for giveaways at race events - whether you need to make a statement or are looking to provide company giveaways and branded gifts for car racing fans, EverythingBranded has plenty of branded promotional products for you.

Date of event: Australian Grand Prix from March 30 to April 2, 2023!

Australian Grand Prix

World Transplant Games

The next World Transplant Games will take place in Perth, Australia in 2023. This event promises to be a game like no other, bringing together more than 3,000 transplant athletes who will compete in multiple sport modalities. So, what better way for your organisation to support this cause than to giveaway promotional items?

Ideal for any awareness event, promotional products such as printed badges, t-shirts, and caps will certainly be a great choice. But, before you order, be sure you see our range of branded merchandise for your marketing needs – trust us, your guests and everyone involved will love it. 

Date of event: World Transplant Games Federation from 15 to 21 April 2023!

World Transplant Games

FIFA Women's World Cup

The FIFA Women's World Cup is one the biggest soccer tournament in the world. This year it will be held in Australia, and many Aussies will get into the sporting spirit. So what better sport event to score brand awareness than FIFA Women's World Cup?

To ensure that your corporate logo can be seen by millions and used by millions of people, EverythingBranded has prepared promotional branded products for this match – and believe it or not, will be an unforgettable promotional gift. From water bottles, and reusable coffee cups to fleece blankets and drawstring bags there is always something special to giveaway.

Date of event: Women's World Cup from July 20 to August 20, 2023!

FIFA Women's World Cup

Rugby Bledisloe Cup

The Bledisloe Cup is an annual rugby union competition played between Australia and New Zealand. At Rugby Bledisloe Cup we understand how influential and impactful promotional campaigns can be around this sport. So make sure your brand gets involved in this tournament by creating memorable experiences for all your audience.

Whether you’re looking for personalised rugby stress balls or rugby ball keyrings to giveaway, at EverythingBranded we have everything you need. If you're interested in more than just rugby-themed promotional products, check out our range selection of branded sports and recreation items for your favourite team or club.

Date of event: Rugby Bledisloe Cup from July 29 to August 5, 2023!

Rugby Bledisloe Cup

AFL Grand Final Day

The AFL is a professional Australian rules football league and it sits at the top of Australia's sports pyramid. It dominates the country's popular culture on many levels with high viewership records, big sponsorship and advertising deals, and extensive merchandising. In recent years the competition has become a bidding pool for companies around the world looking to boost their brand's exposure while obtaining access to a loyal fan base.

To benefit your brand at the AFL Grand Final Day, promotional products can be used as a brilliant way of marketing goal. So, how about promoting your company logo with some promo items? From t-shirts, and stadium cups, to stubby coolers, there is always something that will help you make the most out of this fantastic football match.

Date of event: AFL Grand Final Day 30 September 2023!

AFL Grand Final Day

FAQS - Frequently Asked Questions

  • Promotional products are an excellent marketing tool for sporting events and tournaments. Offering fans something tangible to remember at a sporting event is valuable – not only can it increase brand awareness, but also help build visibility, and generate a lot of positive word about your business. So, if you want to improve your marketing strategy, giving away promotional items can be part of successful marketing advertising at sports events.

  • Promotional products are a great way to get your brand or message into the hands of potential customers. But depending on the type of event, or audience you want to reach, choosing the right promotional product can be difficult sometimes with so many possibilities. If you're not sure which item of merchandise will be most suitable for your sports event – just get in touch and our team will be happy to provide the best promotional solution to you. 

  • As we all know, sport is a vital part of life in Australia, so you can imagine how important promotional merchandise is for your business. Sports teams, athletic associations and sporting clubs all use promotional items to increase revenues and enhance the image of their business. With that in mind, investing in promotional merchandise gives you a lot of benefits from any organisation. However, some companies must look at the marketing budget to determine how much they should spend. But, if you only have a small budget there are many cost-effective promotional products to buy.

  • Promotional products are useful at sporting events for some reasons.

    1. They help to enhance the event’s image. 
    2. Get your brand in front of potential customers.
    3. Provide a lasting and long impression – making it perfect for branding!

    They also provide additional excitement for fans to use as a promotional tool, it can be used for fun or convenience for those who attend the event. For example, an athletic team might want to provide promotional hand clappers or cheering sticks for fans to use as a way of expressing their support for their favourite team or athlete. Items like branded seat cushions or flags are useful as they are inexpensive enough that they can be given out without hurting your marketing budget if given away in large quantities. As a gift, printed stubby coolers provide cheer fans while they drink their favourite beverages during the game.

  • Yes, we do. If you are interested in our promotional sports-related products, you can find a variety of our product range online, such as cricket bats, golf balls, soccer balls and other sportswear. If you need any special requirements or ideas, feel free to contact us.

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