What are the Pros and Cons of Promotional Products?

Promotional products, also known as promotional merchandise or simply promo items, are items distributed by a company to promote your brand. They can be given away free as gifts or purchased by customers with a company logo on them. A very common form of advertising in many industries.

Promotional products are a marketing gem. Not only do they get your brand out in the wild, but they can become part of customer's daily life and make great reminders of your company. From pens, mugs and umbrellas to lip balm and lunch boxes, there’s always something for every marketing need and budget.

However, it’s important to know the pros and cons of promotional products. In this blog, we’ll go over all of this and more so you can gain a deeper understanding of promotional products before beginning your next marketing campaign.

Pros – Promotional Products 

• Highly inexpensive compared to other mediums and can be scaled to big or small budgets.
• Generate great impressions and can be the most effective brand recall.
• Improve Customer Loyalty and Retention.
• People love free stuff. Free items are a great way to generate goodwill, delight customers and boost awareness.
• Engage your fans and turn them into brand advocates.
• Repeat impressions and built to last.
• They offer a variety of benefits (staff and employee appreciation, lead capture, brand awareness etc.).
• They are products that make a strong physical statement, so we can use them to create a memorable advertising campaign.
• They work well with other mediums like social media and other digital platforms.

Cons – Promotional Products

• Pre-designed promotional products take time to be created. They need to be organised in advance or customised with your business logo.
• Tangible products need physical methods of distribution.
• Not include a huge range of personalisation with other types of printing or digital options.
• If you do not pick the right product it can get thrown away.
• Need a supplier to create as exactly you need sob demand. 

Before making your first order, we recommend you:

• Check if you can find your logo in a vector format (SVG, PDF, EPS, AI etc.). If not, a good promotional product supplier can create this for you.
• Have your purpose clear and focused to achieve a successful campaign.
• Establish a pre-defined budget of how much you want to spend for each recipient.
• Make sure the product is something useful and practical to the recipients.
• Be able to choose how you want your logo displayed.  You can choose between a variety of products with your logo/design/company name, contact details or a simple message.

Conclusion!

If you are obsessed with a promo as much as we do, we believe you’ll be loved our promotional products.

What are you waiting for? Transform your brand into something extraordinary. We are pretty sure, our team can guide you through the process and help make your next promo item an extra-special one. Contact us today!