Mid-Year School Holidays: Great Time for Giveaways

It’s that time of year again—mid-year school holidays have arrived, and families across Australia are on the lookout for meaningful ways to keep their children entertained and engaged.

For businesses, this period presents more than just a seasonal pause—it’s a valuable window to connect with families through well-curated and visually appealing promotional products. Whether you're operating a café, managing a retail outlet, or representing a corporate brand seeking increased visibility, custom giveaways during the school holidays can significantly strengthen your brand presence and drive deeper customer engagement.

When chosen wisely, branded merchandise becomes more than a giveaway—it becomes a practical, appreciated item that families continue using well beyond the holiday season. From schools and community centres to shopping hubs and tourist hotspots, there are countless opportunities to put your brand in the hands of families.

Why School Holidays Are a Smart Time to Promote Your Brand

With children at home and parents actively seeking ways to fill their schedules, mid-year school holidays often bring a noticeable rise in foot traffic across retail stores, shopping centres, entertainment venues, and cafés. This surge in family outings and consumer engagement creates a valuable opportunity for brands to position themselves more prominently in everyday moments.

By offering branded or personalised merchandise that aligns with the needs of families—whether it's for practicality, entertainment, or convenience—you can enhance your brand’s visibility in a way that feels natural and welcome. Unlike fleeting digital ads, printed promotional products offer tangible, ongoing value.

And here’s the real advantage: when these items are thoughtfully designed and strategically distributed, they don’t just serve a function—they reinforce brand recognition and leave a lasting impression. A well-placed custom drink bottle, a fun branded kids’ activity pack, or a useful corporate gift for parents can turn a single moment of contact into long-term customer loyalty.

What Promotional Products Work Best for the July Break?

To really stand out, you’ll want items that are fun, functional, and family-friendly. Let’s take a look at some top picks that kids (and their parents) will love:

Branded Backpacks & Kids’ Bags

Let’s start with the classics. Great for sleepovers, holiday programs, or day trips, custom backpacks are useful long after the holidays end. They turn every outing into a branding opportunity.

Custom Colouring Packs & Pencils

Kids need entertainment—and parents appreciate quiet time. Printed colouring kits are easy to hand out, budget-friendly, and perfect for venues, events, or giveaways at checkouts.

Personalised Hats & Caps

It’s winter, yes, but sunny days still call for headwear. A branded hat keeps kids covered and gives your logo a front-row seat on every playground or park bench.

Printed Puzzles & Games

Indoor fun is a must during cold or rainy days. Small, branded games or puzzles are ideal for hospitality venues or gift-with-purchase promos. They keep kids happy—and your brand visible.

Custom Drink Bottles

Let’s not forget hydration. Kids on the go always need a water bottle. With your custom logo printed on the side, your brand travels everywhere they do.

Don't Forget the Parents

While the kids enjoy their goodies, why not throw something in for mum and dad? Branded notebooks, printed tote bags, or personalised coffee cups make the perfect pairing. Bundle them into a family-themed gift pack, and your promo becomes something truly memorable.

The mid-year school holidays might be short, but the impact of a well-timed promotional giveaway can last much longer. From colouring kits to custom backpacks, there are endless ways to make your brand part of someone’s holiday story.

Need help finding the perfect mix? Our team at Everything Branded is here to help you build a branded package that works for your audience, your budget, and your goals.

Let’s make your brand unforgettable, get in touch with our team today!