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Home /  Blog / Merch ideas / Bucket Hats: The Iconic Choice for Promotional Products

Bucket Hats: The Iconic Choice for Promotional Products

14th November 2023 in Merch ideas

Bucket hats, also known as fishing hats, have a rich history dating back to the early 1900s. They were originally made from materials like wool felt or tweed cloth, and their popularity soared among Irish farmers and fishermen. What makes bucket hats so fascinating is their unique journey from practical rain protection to becoming an iconic fashion accessory. In this blog, we'll explore why bucket hats make fantastic promotional products in Australia and delve into some fun facts that add to their charm.

Fun Facts

The origins of waterproof style

The earliest bucket hats were crafted to provide protection against the rain. Their construction from wool felt or tweed cloth was especially notable because the lanolin from unwashed wool made them naturally waterproof. This blend of functionality and style paved the way for bucket hats to become more than just rainy day attire.

The “bucket" connection

The name "bucket hat" itself is a nod to its distinctive shape, resembling an inverted bucket. This characteristic design has contributed to the hat's widespread recognition and appeal.

Timeless comfort

Bucket hats are known for their universal comfort. Regardless of variations in shape and style, they all share the hallmark of being easy and pleasant to wear. As a result, the demand for bucket hats has surged in recent times, with searches increasing by 36% from April 2020 to now. It's no wonder why they've become a staple in the world of promotional products.

Celebrities embrace the trend

Bucket hats have made a remarkable comeback, thanks in no small part to their popularity among celebrities. Icons like Bella Hadid, Billie Eilish, Kendall Jenner, Hailey Bieber, Vanessa Hudgens, and many more have been spotted sporting this accessory. The '90s bucket hat trend is officially back, and it's hotter than ever.

The Hip-Hop connection

In the late 1990s and early 2000s, bucket hats carved out a niche in the hip-hop fashion scene. Artists like LL Cool J, Outkast, and Missy Elliott made them an integral part of their signature style. The hip-hop community embraced the bucket hat as a symbol of urban culture, turning it into a sought-after accessory for rap and hip-hop enthusiasts.

A symbol of youthful rebellion

During the 1960s and 1970s, the bucket hat found a place in the world of fashion as young people incorporated it into their everyday wardrobe. This period saw the hat become a symbol of youthful rebellion, cherished by the hippie and surfer subcultures, and representing a carefree and laid-back lifestyle.

Why bucket hats make great promotional products: 

- Versatility: Bucket hats are suitable for people of all ages and genders, making them a versatile promotional item.

- Prominent branding: With a large, visible surface, your logo or message stands out effectively.

- Sun protection: Their wide brim offers protection against the sun, making them practical for outdoor events.

- Durable and long-lasting: Made from durable materials, bucket hats are built to last, ensuring your brand stays visible.

- Affordability: Cost-effective and perfect for distributing in large quantities at events or trade shows.

- Year-round appeal: Suitable for all seasons, making them a year-round promotional choice.

In conclusion, bucket hats offer a unique blend of functionality, style, and history, making them an ideal choice for promotional products here in Australia. Their broad appeal, recognition, and comfort, coupled with their resurgence in popular culture, ensure that bucket hats are more than just fashion; they're a statement. Whether you're promoting a brand, event, or cause, bucket hats are an iconic choice that's sure to leave a lasting impression.

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Find your ideal bucket hats from our assorted hats range, and remember to have fun with your designs!


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